Quick answer
Send one concise follow-up after roughly five to seven working days, then one final close-the-loop message. Do not send daily reminders.
Continue the same thread
Keeping the original subject and message visible saves the recipient from reconstructing the proposal. Add one useful sentence rather than repeating the whole pitch.
Give them a reason to reply
A new content idea, relevant performance result or availability window can revive the conversation. Avoid fake urgency.
Know when to stop
After two follow-ups, move the prospect into a later nurture list. Professional persistence is calm and spaced out, not relentless.
Common questions
What day should I follow up?
Midweek can be practical, but relevance matters more than a supposedly perfect sending time.
Should I phone the brand?
Only when a public business number or existing relationship makes a call appropriate.
Sources and editorial approach
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