Quick answer
Quote a base creation and posting fee, then price additional value separately: paid usage, whitelisting, category exclusivity, raw footage and extra revisions.
Define the base deliverable
Specify platform, format, length, posting period and included revisions. A rate without scope invites misunderstandings.
Separate licensing from creation
A brand using your video in paid ads receives more value than an organic post. State where, how long and in which countries the content may be used.
- Organic reposting
- Paid media usage
- Creator licensing or whitelisting
- Exclusivity period
Present packages carefully
Offer two or three sensible packages instead of a long menu. Keep room to tailor the proposal after learning the campaign objective and budget.
Common questions
Should rates be public?
Either approach can work. A private rate card gives more flexibility when scope varies.
What if a brand asks for perpetual usage?
Price it as a substantial buyout or negotiate a fixed term that can be renewed.
Sources and editorial approach
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