Quick answer
Pitch brands whose customers overlap with your real audience, offer one strong content concept and keep evidence ready. Treat the exchange as a business proposal.
Build a qualified list
Look for brands already investing in your content category. Record the contact, recent campaigns, audience fit and a personalised angle before sending anything.
Sell the audience, not follower count
Brands need relevance and usable content. Share audience geography, age range where available, recent reach, saves, clicks and examples of clear product storytelling.
Plan for compliant content
UK advertising must be obviously identifiable. Discuss approvals and disclosure before production; a vague ambassador reference in a profile is not a substitute for clear labelling on the post.
Common questions
How many brands should I contact?
Start with ten well-researched prospects per week and improve the pitch based on replies.
Do gifted products count as payment?
Disclosure requirements can apply to gifts and other incentives. Check current ASA guidance for the exact arrangement.
Sources and editorial approach
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